Diary: On the QT ...

With more than half of the year gone, there seems to be a winner already for 2006's worst press release quote.

It comes from John Merrifield when talking about his new position as the "creative at large" for TBWA\Asia Pacific. "How cool is that?" Merrifield intones. "It's got to be one of the wickedest job titles ever for a creative role. And that's precisely what I dig about TBWA, this desire to experiment, to mix it up and set the pace. It's the essence of disruption, which is unquestionably our DNA." ...

Anyone who sweltered in the heatwave of the past couple of weeks should think themselves lucky that they weren't the unfortunate man who had to spend an entire day travelling all over London dressed in a giant pigeon suit. Albion decided that the best way to deliver an invitation to the Innocent Fruitstock Festival was to send a six-foot bird, and a camera crew, to all the recipients. The agency then made the exploits into a short film that can be viewed at albionlondon.com/pigeon/. Hawk-eyed viewers will also spot a certain consultant giving thesweaty bird a hug ...

This week's Observer Woman magazine struck a blow for equal opportunities when it featured a piece about the newsreader Fiona Bruce, who is married to Nigel Sharrocks, the chief executive of Aegis UK. Sharrocks talked about how he's happy to stay in the background and how he spends many Friday nights in on his own. We here at Diary now realise how he has the energy to go out every other night of the week and run a holding company ...

Clear Channel Outdoor last week demonstrated one of its new outdoor digital ink billboards to assembled hacks in West London. It's fair to say the technology is very impressive. Equally impressive, however, was Clear Channel's generosity. Everybody who turned up was given a PlayStation Portable, loaded up with a presentation of the ten sites in London that will host a digital billboard.

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