Feature

Diary: On the QT ..

A company called LGN has reached out to some of the slightly more mature adlanders by organising an inter-agency five-kilometre run to take place in Hyde Park on 30 November.

Limbering up and attempting to complete the course, along with 60 other runners from a selection of agencies, will be such luminaries as Bruce Haines, Stephen Whyte, Stephen Woodford and Mark Cadman. And if anyone is wondering what LGN stands for, it's LookGoodNaked. Make your own jokes ...

CHI & Partners is attempting to tout some interesting trend data about its client Argos. By using Google Trends, which analyses keywords used in its search engine, the agency discovered that more Google users type in "Argos" than "porn" at Christmas time. Has typing random words into Google Trends been the secret behind the company's new-business success all this time? ...

It seems that the party hotspot for anyone who has a corporate event to host is now the trendy members club Shoreditch House. Although we weren't invited to the 21st birthday bash of Lily Allen's brother Alfie, when Campaign recycles all of the invites lying around the office for functions held there, we'll save at least three rainforests ...

Readers of Viz will have spotted a particularly amusing letter in this month's issue that Diary thinks was written by a creative. It goes: "I am in the process of buying a car and have narrowed down my choice to the one that floats away on balloons or the one made of cake. I prefer the one made of cake, but I'd like the security of knowing one had won an award before making a commitment." ...

It's come to Diary's attention that there is a bit of a kerfuffle being caused by Apple at the moment. Apparently, the company has decided to sign up its new iPhones (the next must-have toy) with O2, whereas the majority of agencies already have corporate packages with Vodafone. Expect smiling VCCP staff in the next week or so.

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