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Diary: On the QT ..

Rumour has it that Bob Scarpelli, the global creative director at Tribal DDB, and his colleagues pulled out all the stops in the recent pitch for the McDonald's UK digital account. Apparently, Scarpelli donned a pair of oversized Ronald McDonald boots to wow the clients, and even went so far as to claim that he "had ketchup running through his veins". Alas, all this painfully obvious sucking up didn't pay off, and Tribal was kicked out of the contest, leaving AKQA and Avenue A to continue the fast-food ego stroking ...

Clearly a little sore after being booted out of the Republic Family, the embittered folks at Claydon Heeley decided to mock up a version of the Campaign story announcing the separation. But instead of Republic Family's chief executive, David Eastman, the agency used an image of Derek Zoolander, the narcissistic film character played by Ben Stiller. To add insult to injury, the picture carried the caption: "There has got to be more to life than being really, really, really ridiculously good looking and having a super-hot agency." Diary doesn't recall Eastman ever pulling a "Blue Steel" - maybe we're missing something ...

With Global and GCap finally getting hitched, expectations are that GCap's chief executive, Fru Hazlitt, will have to do a runner after the ceremony. A shame, as Fru loves a big wedding. At her own, she bopped up the aisle to Abba's I Do, and the service was shown on big screens in case guests missed anything ...

Diary has witnessed some pretty stupid blunders by PR agencies in its time, but this latest cock-up from Fishburn Hedges really takes the biscuit. The company sent an e-mail explaining how AOL was helping parents keep their children protected over the Easter weekend. The only problem being that it was sent on 28 March, a full week after Good Friday. Diary suspects Fishburn Hedges may need to send its staff on a time-management course.

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