Feature

Diary: On the QT ..

You just can't get the staff these days. Well, at least that was what Diary thought after a recent phone-call to Beattie McGuinness Bungay.

The phone-call was answered by a plucky, young-sounding thing who was clearly covering for an absent PA. Now Diary is aware that Beattie McGuinness Bungay is a bit of a mouthful but surely the temp should have mastered the name of the agency before picking up the phone and saying: "Good afternoon, Beagle McGuinness Bungay." So Mr Trevor Beagle, what do you make of the new moniker? ...

It's been a while since BJK&E was rebranded as Maxus. Nine months, in fact. And a lot has happened since then. But one question remains. How long does it take to rebrand a website? An afternoon, a week? No, sir. If you're the sloth-like powers that be at Maxus, it could take almost a year. The old BJK&E website is the same as it's always been, even though the agency hasn't been in existence since January. Maxus says it is "working hard" getting its site up. It better be worth the wait ...

Alexandra Shulman, the editor of Vogue, was spotted on the roof of Vogue House in Hanover Square recently. We know there's an advertising slump at the minute but are things really getting that desperate in the magazine world? Diary's fears were allayed when it transpired that she was merely up there getting her picture taken, along with a bevy of fashion luminaries such as Luella Bartley, Matthew Williamson and, erm, Pixie Geldof for a photo-call to mark Fashion Night Out, a Vogue initiative to celebrate fashion, which kicks off this week ...

Another person hanging out on top of tall buildings was the freelance producer Simon Blaxland, who's worked with M&C Saatchi on its Transport for London campaigns. He took to the fourth plinth in Trafalgar Square at 3am last week. You can see what he got up to at oneandother.co.uk/participants/simonb1.

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