Feature

Diary: On the QT ..

MPG's Alan Brydon recently took a group of media friends to Las Vegas to celebrate his 50th birthday.

Although events remain shrouded in the omerta of "what happens in Vegas, stays in Vegas", one of Brydon's companions complains that what followed owed more to On The Buses than Jack Kerouac's On The Road. Brydon's idea was to return to the UK via Los Angeles, which would be reached by crossing the desert in vintage Dodge convertibles. But a change of heart and budget constraints led Brydon to rent just one Dodge alongside a Renault Espace for the majority of the party and his own luggage. Those in the Espace likened the experience to "driving an old wardrobe", somewhat reducing the romance of the road trip ...

Diary was amused to receive the most obvious piggy-backing on an industry name that had ever popped into its inbox. The culprit, a representative for Richard Hillgrove, the PR for Little Chef, sent an e-mail with the subject "Fcuk Little Chef". The e-mail went on to explain that "Richard Hillgrove has asked the advertising legend Trevor Beattie to cook up an ad campaign for Britain's favourite roadside diner, Little Chef, 51 years of age." When Diary checked with Beattie on the unlikely partnership, it was made clear that he had refused Little Chef's advances and the e-mail was merely PRing the fact that Hillgrove had asked ...

The Advertising Association wants you to wake up and smell the coffee, literally. Adlanders at the launch of the AA's new Front Foot foundation were ambushed by baristas offering espressos, as Tim Lefroy rallied the crowd to "smell the coffee" in his speech. Diary can only smell cheesy marketing ...

Forgoing their summer party, big-hearted ZenithOptimedia staffers funded a party on behalf of Castlehaven, which provides refuge for young people and the elderly, and raised £7,400 thanks to donations from media owners.

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