DIARY: QUIZ

Which advertiser hijacked the Oxford/Cambridge boat race with a floating ad?

Which advertiser hijacked the Oxford/Cambridge boat race with a

floating ad?



a StepStone b Beefeater c Rover d Powerboat Monthly





What did Lord Bell’s Chime Communications group buy last week?



a Harvard PR b Brass Tacks Publishing c A high-tech PR company





Who signed a dollars 100m deal to sponsor the Olympics up to 2008?



a Coca-Cola b IBM c Kodak d Hyundai





How much did Tony O’Reilly pay for the Belfast Telegraph?



a pounds 125m b pounds 200m c pounds 250m d pounds 300m.





ANSWERS: 1: StepStone. 2: All of them. 3: Kodak. 4: pounds 300m.



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