Some TV sponsorship deals make me want to smash my Panasonic to a
pulp. I’ve got nothing against sponsorship from the sales angle - in
fact, it’s a great way of achieving standout - but why is the creative
always so embarrassing?
A couple of weeks ago you ran a still from the Doritos break bumpers
that ITV once used for its movie premieres. What a load of crap they
Featuring poorly synchronised clips of film icons like John Wayne, they
were supposed to be ironic - they were moronic.
The fact that Beamish once sponsored Inspector Morse also got my
Everyone knows Morse is a bitter drinker.
But my current betes noires are the two deals that are ruining my Friday
nights. First we have Nescafe sponsoring Friends. Now, Friends features
a group of attractive twentysomethings indulging in pranks and
The Nescafe campaign follows the same blueprint - with one crucial
It ain’t funny.
Then - and my fingernails are digging into my palms just thinking about
it - we have the Equitable and Frasier. Those inkblots. That droning
Alexei Sayle voiceover. It’s the worst in a whole series of gruesome
Frasier sponsorship deals. Either leave Frasier alone or come up with
something comparably witty.
Got something to rant about?
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