DIARY: RANT

Some TV sponsorship deals make me want to smash my Panasonic to a pulp. I’ve got nothing against sponsorship from the sales angle - in fact, it’s a great way of achieving standout - but why is the creative always so embarrassing?

Some TV sponsorship deals make me want to smash my Panasonic to a

pulp. I’ve got nothing against sponsorship from the sales angle - in

fact, it’s a great way of achieving standout - but why is the creative

always so embarrassing?



A couple of weeks ago you ran a still from the Doritos break bumpers

that ITV once used for its movie premieres. What a load of crap they

were!



Featuring poorly synchronised clips of film icons like John Wayne, they

were supposed to be ironic - they were moronic.



The fact that Beamish once sponsored Inspector Morse also got my

goat.



Everyone knows Morse is a bitter drinker.



But my current betes noires are the two deals that are ruining my Friday

nights. First we have Nescafe sponsoring Friends. Now, Friends features

a group of attractive twentysomethings indulging in pranks and

banter.



The Nescafe campaign follows the same blueprint - with one crucial

difference.



It ain’t funny.



Then - and my fingernails are digging into my palms just thinking about

it - we have the Equitable and Frasier. Those inkblots. That droning

Alexei Sayle voiceover. It’s the worst in a whole series of gruesome

Frasier sponsorship deals. Either leave Frasier alone or come up with

something comparably witty.



Got something to rant about?



Call 020-8267 4702 or e-mail mark.tungate@haynet.com.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).