Am I the only person in media who isn’t making a fortune? That’s
the way it seems from scanning the pages of Media Business. If it isn’t
new-media types hoovering up untold fortunes when their over-valued
dotcoms float on the stock market, it’s agency people telling us all
about their oh-so-perfect lifestyles in the ’How to sell to’
If I’ve read it right, the life of a typical media buyer goes like this:
you’re currently decorating your enormous new house somewhere in the
outer suburbs. Your lovely wife is expecting your first child. Your
hobbies include golf (natch), horse riding, snowboarding and scuba
diving - anything as long as it’s expensive.
After a day at an agency where you all love each other, you like nothing
better than propping up the bar at Langan’s or Circus or Six Degrees, or
anywhere you can’t get a gin and tonic for under a fiver. You are about
This is a world free of rented accommodation or mortgages so vast you
can barely afford to go out on a Friday night. No pub sessions or cheap
takeaway curries for you. And you probably think EasyJet is the name of
a car wash. How much do you all earn, for Chrissakes?
Envious? You bet I am. And I’m definitely going to ask for a pay rise
Got something to rant about?
Call 020-8267 4702 or e-mail email@example.com.