DIARY: Rant

Am I the only person in media who isn’t making a fortune? That’s the way it seems from scanning the pages of Media Business. If it isn’t new-media types hoovering up untold fortunes when their over-valued dotcoms float on the stock market, it’s agency people telling us all about their oh-so-perfect lifestyles in the ’How to sell to’ section.

Am I the only person in media who isn’t making a fortune? That’s

the way it seems from scanning the pages of Media Business. If it isn’t

new-media types hoovering up untold fortunes when their over-valued

dotcoms float on the stock market, it’s agency people telling us all

about their oh-so-perfect lifestyles in the ’How to sell to’

section.



If I’ve read it right, the life of a typical media buyer goes like this:

you’re currently decorating your enormous new house somewhere in the

outer suburbs. Your lovely wife is expecting your first child. Your

hobbies include golf (natch), horse riding, snowboarding and scuba

diving - anything as long as it’s expensive.



After a day at an agency where you all love each other, you like nothing

better than propping up the bar at Langan’s or Circus or Six Degrees, or

anywhere you can’t get a gin and tonic for under a fiver. You are about

28.



This is a world free of rented accommodation or mortgages so vast you

can barely afford to go out on a Friday night. No pub sessions or cheap

takeaway curries for you. And you probably think EasyJet is the name of

a car wash. How much do you all earn, for Chrissakes?



Envious? You bet I am. And I’m definitely going to ask for a pay rise

this week.



Got something to rant about?



Call 020-8267 4702 or e-mail mark.tungate@haynet.com.



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