DIARY: RANT

Every week my colleagues and I pick up my Campaign Media Business and try to guess the ambient story.

Every week my colleagues and I pick up my Campaign Media Business

and try to guess the ambient story.



We are rarely disappointed. ’This week they will mainly be putting ads

on those barriers at the entrance to car parks,’ I announce to the

office.



Last week really was a peach. ’Ooh, this is a goody,’ I exclaimed.

’Apparently they’re putting ads on baby-changing mats.’ Our quick-witted

sales researcher was on to that one in a flash. ’You mean those things

that get covered in sprog shit?’ Yep, you got it.



Now I can understand ads on supermarket trolleys, bus tickets or even

takeaway curry lids. But when it gets to the point when you’re

advertising on rubbish bins, the ad world has gone mad.



Where will it all end? If we’re going to take this washroom thing to its

limit, perhaps someone should start doing ads on the inside of urinals

and toilet bowls - no doubt bog roll has already been done.



My favourite idea is to start using animals. Pet owners could be paid to

turn their dogs and cats into sandwich-board carriers for petfood

brands.



We could also staple ads to pigeons’ bellies so that when they fly

around they ad a splash of colour and branding to our dreary London

skies.



Ambient people - stop it, it’s getting silly.



Got something to rant about?



Call 0208-267 4702 or e-mail mark.tungate@haynet.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).