Diary: Rant

Those bloody BT ads. As if resurrecting a 20-year-old alien wasn’t enough, the creative bods on the BT account have seen fit to produce some of the most cynical and irritating ads this millennium - a title I am sure they will still hold as the year 3000 dawns.

Those bloody BT ads. As if resurrecting a 20-year-old alien wasn’t

enough, the creative bods on the BT account have seen fit to produce

some of the most cynical and irritating ads this millennium - a title I

am sure they will still hold as the year 3000 dawns.



The execution (for there really is no better way to describe it) that

really got me was the ad where our friendly Roswell survivor picks up

bananas, shower heads and whatever else looks vaguely handset-shaped and

warbles (in that oh-so-cute accent) ’Dad’.



Thank God for ET - he’s managed to get Mum to phone her father just

before he climbs a ladder a la Rod Hull in the pouring rain. Phew! ET

saves the day where Emu failed and Busby wasn’t even called.



And then there’s the children’s party - not really that bad aside from

the overtly PC shot that zooms in on the girl with Down’s syndrome. BT -

they care, and so should we. I’d love to know what community projects

they support to justify this exploitation - I would happily be put

right.



So why, exactly, has BT taken this unfunny and anachronistic approach to

its ads? I’ve heard all the tales of woe about Cable & Wireless’s dire

customer service, but I’m seriously considering switching phone

companies, just to make a point to myself, if not to anyone else.



Got something to rant about?



Call 0208-267 4702 or e-mail mark.tungate@haynet.com.



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