DIARY: RANT

Oh dear. The rant on 20 March about sales people refusing to help each other seems to have lifted a few damp stones. And a couple of weeks later, on 3 April, something nasty scurried out. This was the person who believes selling is ’all about money’ and ’getting as much out of your clients as possible’.

Oh dear. The rant on 20 March about sales people refusing to help

each other seems to have lifted a few damp stones. And a couple of weeks

later, on 3 April, something nasty scurried out. This was the person who

believes selling is ’all about money’ and ’getting as much out of your

clients as possible’.



The numbskull went on to attack ’wet, liberal sales people’ who have the

temerity to regard clients as more than walking piggy banks, and who

might actually help a competitor if it meant growing the market.



Whoever wrote this macho crap is probably the sort of bloke whose

’missus’ stays at home all day and makes the dinner, so he can stuff his

face in front of the football when he gets home.



Welcome, my friend, to now. Selling is about providing a solution to a

client’s needs, about stimulating better results than your

competitors.



While nobody is denying that we are here to make money, we can at least

do it in a creative way that treats our clients as long-term partners,

rather than open wallets.



Pinheads who only care about short-term gains are the dinosaurs of the

media age. Fortunately, they are also the ones who will be reduced to

selling conservatories, double-glazing and mobile phones.



Got something to rant about?



Call 020-8267 4702 or e-mail mark.tungate@haynet.com.



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