Diary: Rant

Excuse me - I think I’m going to be sick. The sheer number of food and drink programmes on telly has finally caused sensory overload. And the BBC is the worst offender, which suggests covert product placement deals are being made in lieu of advertising.

Excuse me - I think I’m going to be sick. The sheer number of food

and drink programmes on telly has finally caused sensory overload. And

the BBC is the worst offender, which suggests covert product placement

deals are being made in lieu of advertising.



The most palatable offering is Food and Drink - apart from that wine

woman who goes on about ’chocolate, petrol and a hint of barnyard’. Then

there’s dumbed-down Delia, with her recipes for toast. Any mention of

Ainsley Harriot should be avoided like boils. And slimy Gary Rhodes

clearly uses lard on his ridiculous bonce, if not in his cooking.



But the one who’s really got me ranting is super-smug Jamie ’Naked Chef’

Oliver. Those loud shirts. That mockney accent, peppered with early 90s

slang like ’wicked’, ’choice’ and - worst of all - ’pukka’. Who the hell

says ’pukka’ any more? Even his ’bish bash bosh’ cooking style is

carefully cultivated to match his ’endearingly’ laddish persona.



And who are all those meeja types he invites to his trendy Notting Hill

pad at the end of the programme? His agent must work overtime finding

them.



In his column in The Times magazine, Jamie recently told us his

programme was listed under ’cult’ in Virgin Airlines’ inflight mag. As

far as I’m concerned, that was a typo.



Got something to rant about?



Call 0208-267 4702 or e-mail mark.tungate@haynet.com.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).