Diary: Rant

Enough! Will people stop e-mailing me stuff about a website called TotallyJewish. Okay, I may fall into your target market, but these days I think of myself as your general cosmopolitan London geezer, rather than falling into some handy racial stereotype. I may enjoy the odd bagel with lox and a schmeer, but I haven’t seen Fiddler on the Roof for years. Honest.

Enough! Will people stop e-mailing me stuff about a website called

TotallyJewish. Okay, I may fall into your target market, but these days

I think of myself as your general cosmopolitan London geezer, rather

than falling into some handy racial stereotype. I may enjoy the odd

bagel with lox and a schmeer, but I haven’t seen Fiddler on the Roof for

years. Honest.



Even more infuriatingly, I’m told the same company plans to launch a

whole bunch of sites under the ’Totally’ brand, all aimed at specific

ethnic groups.



Please - you’ve got to be joking.



Here we are, at the beginning of the 21st century, and we still can’t

get over this stupid racial/religious thing. If there’s one medium where

we can afford to junk all that crap, it’s the internet.



The great thing about the web is that nobody cares who you are or what

you look like. This is supposed to be a global community, not a series

of virtual ghettos. I always thought that sites targeting women were

treading on dodgy ground, but at least it’s a broad church, if you’ll

forgive the pun.



As far as I’m concerned, having sites called TotallyJewish or

TotallyMuslim is no different to having one called

TotallyWhiteSupremacist.



Get off the web, and get out of my life.



Got something to rant about?



Call 0208-267 4702 or e-mail mark.tungate@haynet.com.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).