DIARY: Reynolds sets up the eighth wonder of the world for good cause

When the former CDP director, Mark Reynolds, rang to tell us about a Seven Wonders appeal he is organising, we were perplexed - what has that got to do with advertising? We can list some modern wonders of the ad world, such as Trevor Beattie’s hair, Andrew Robertson’s birth certificate, Tony Kaye’s wardrobe, Maurice Saatchi’s ego, but ancient ones?

When the former CDP director, Mark Reynolds, rang to tell us about a

Seven Wonders appeal he is organising, we were perplexed - what has that

got to do with advertising? We can list some modern wonders of the ad

world, such as Trevor Beattie’s hair, Andrew Robertson’s birth

certificate, Tony Kaye’s wardrobe, Maurice Saatchi’s ego, but ancient

ones?



Mark and his wife, Jemima, have taken it upon themselves to travel round

the world visiting the seven wonders for charity and they’re actually

involving those reluctant nomads, advertising agencies.



The eighth wonder of the appeal is that Mark has managed to get seven

agencies involved: Lowe Howard-Spink, AMV BBDO, M&C Saatchi, DMB&B, GGT,

CDP and JWT. The money raised goes to seven charities, including

Muscular Dystrophy Group (Reynolds is a sufferer), Cancer Relief

Macmillan Fund and Stoke Mandeville hospital.



The Reynolds’ expedition will have 700 hours in which to cover 7,000

miles to see all seven wonders in an attempt to raise pounds 7,000 for

each of the seven charities. As the expedition’s Land Rover is borrowed

from Land Rover and the costs of the journey and running of the appeal

are being met by the organisers, all the money raised goes to charity.



If you wish to donate money, please make cheques payable to Seven

Wonders Appeal and send to: Seven Wonders Appeal, Rignall Barn, Great

Missenden, Buckinghamshire, HP16 9PE.



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