Diary: Roalfe at 50 gets a hint of Hollywood glamour

Many happy returns to the Rainey Kelly Campbell Roalfe/Y&R chairman, Mark Roalfe, who won't thank us for letting you know that he turned 50 last week.

Usually the most we can muster to celebrate a birthday is a few cakes, but at RKCR/Y&R, the staff went all out.

Chris Hodgkiss and Pip Bishop, one of the agency's creative teams, produced a video that mimics Marilyn Monroe singing Happy Birthday to John F Kennedy. Instead of Monroe, the spot features Hayley Wilson-Holman, the finance director's PA, putting on the performance of her life to congratulate "Mr Chairman" on his half-century.