Diary: Robin will not react to a spot of Wight baiting

The brief sounds straightforward enough. Make Robin Wight angry. Not difficult, surely? Just reminding the WCRS chairman that his staff sometimes compare his sartorial judgment with that of a children's entertainer usually does the trick.

Alas, though, the camera crew from Mustard Films that turned up in Golden Square to film the high-energy Wight found him to be the model of good humour, with not a trace of his infamous short fuse on show.

The crew was working on a Nabs project for a viral campaign to promote the industry charity's upcoming five-a-side football tournament. The idea was to embarrass a number of industry notables on film for a good cause.

Is the mercurial Wight mellowing with age? Or has his equanimity been enhanced by WCRS's £20 million buyout from its erstwhile Havas parent?

Whatever the reason, Wight found it impossible to "act angry". So much so that the director, Martin Wedderburn, had to order some 25 takes before Wight was deemed to have built up a suitable head of steam.

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