DIARY: Royal Mail takes long way round to delivery

Readers might have spotted the current Royal Mail ad on air for the corporation's special delivery service.

The commercial champions the efficiency of its guaranteed next-day delivery service.

In the spot, a package leaves a secretary's desk somewhere in the City - helpfully illustrated with a shot of the Thames. However, for reasons best known to the labyrinthine postal service, the parcel then takes in a whistle-stop tour of some remote moorlands, and what appears to be the Lake District, before zipping through Gateshead and past the familiar towering majesty of the Angel of the North - before ending up at ... er ... the Broadgate Centre, Liverpool Street, London.

So for those readers who have always suspected their mail goes several times round the country before it finally reaches them ... now we have definitive proof.


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