DIARY: You can say what you like about JWT, but it had better not be bad

Over the years, Campaign hacks have tried to make the ad industry feel as loved as possible - on numerous occasions sleeping with, and even marrying, members thereof. But we won’t be compromised, no sirree.

Over the years, Campaign hacks have tried to make the ad industry feel

as loved as possible - on numerous occasions sleeping with, and even

marrying, members thereof. But we won’t be compromised, no sirree.



So, when J. Walter Thompson asked our esteemed editor, Dominic Mills, to

take part in a video for its excellent annual staff review, he was

delighted to help.



Never mind the four-man crew that turned up here at the site, nor the

fact that he was bound to look like Mr Nasty alongside that queen of

diplomacy, Lyndy Payne, and those perennial diplomats/queens (you

choose) Chris Powell and John Bartle, the boss, he likes JWT, so he said

yes.



The thing was, being still relatively new to the industry’s ways (a mere

five years as editor) he answered the questions legally, decently and

truthfully. Not only did he say how lovely-jubbly, pretty-in-pink and

cuddly the agency was, and how much we love all its ads, and promised

not to mention Persil Power or the fat-boy club, but he uttered the odd

word of...well, criticism.



The result? CENSORED! Not just the offending words, but the whole thing.

Off with his head and onto the cutting room floor with it. Not a single

BACC or ASA complaint, just politburo-like suppression of the truth.

Same goes for our good friend, Simon Marquis, biggest cheese on our

sister publication, Marketing.



Well, they can censor us in public, but they can’t gag our minds. So,

comrades, much as we like your ads for Rolo, Polo and ELO, the RAF and

Madame Tussauds, the Philadelphia girls and De Beers, and think winning

Boots, Cable, Stena, the Daily Telegraph and everything’s pretty damn

good (that’s enough balance - Ed), that ‘smoke on the water’ Strongbow

commercial is - may Jeremy Bullmore strike us dead - a load of macho

tosh! There, it had to be said.



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