One of the core services offered by many advertising and other communications agencies is to summarise a client's brand in one line.
But seekdirectory.co.uk, an online service which is intended to tell observers succinctly what each agency stands for, is proof that some of them can't get it right for themselves either. Look at these mantras, which say very little about the agency brand they are meant to encompass, and try to match the slogan to its agency listed across.
Bartle Bogle Hegarty
Craik Jones Watson Mitchell Voelkel
Davies Little Cowley Fiddes
Delaney Lund Knox Warren & Partners
HHCL & Partners
Mustoe Merriman Herring Levy
St Luke's WWAV Rapp Collins
Accountability, Passion, Challenge and Partnership
In Business You are How You're Paid.
At XXXX We are Paid by Results
Creating Effective, Award-Winning Advertising
Demonstrable Success for our Clients
Our Ideas Build Businesses, Brands and the Bottom Line
Delivering Incisive Strategic Direction
Intelligent, Creative and Effective Collaboration
Building Rich Relationships
Original Thinking, Award-Winning Creative Work and Exceptional Results.