DIARY: Sex shop ladies miffed at press overexposure

It's fairly safe to assume that the folks who bared all for Saatchi

& Saatchi's daring campaign for the London sex emporium Coco de Mer knew

what they'd be letting themselves in for when they agreed to pose for

the photographer and Gorgeous director Frank Budgen, naked and

simwulating orgasms.

Oh no, this was no graduation day photocall, and rumours rampage

relentlessly around the sensitive issue of whether or not Budgen's

subjects were really, well, you know, doing it.

However, thanks to a Carry On-style mix-up somewhere along the line, the

CD-Rom sent out with the press release announcing the campaign featured

pictures of some of the female participants in more detail than was


Rather than pore over the grubby details, let's just say there were a

few uncropped shots revealing a bit more than just the ecstatic and

sweaty faces which appear on billboards around Soho. Yes, the CD

featured no-holds-barred bare nakedness. Shocking!

Not surprisingly, some of the ladies concerned were a bit miffed to open

a copy of one of Campaign's rivals to find themselves starring in more

of a page three manner than edgy photo gallery style. And perhaps it's

because one of them was from Saatchis that the agency spent the first

week after New Year desperately calling round to make sure the CDs had

been destroyed.


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