But a collapse in shares at the Pearson media group saw Viscount Cowdray and the Pearson family fall from last year's 13th to 30th, down £514 million to £786 million.
High flyers include Lord Black, in as a new entry after dispensing with his Canadian citizenship. He and Hollinger International weigh in at 271 with £121 million.
Richard Desmond stays on £300 million, with Maurice and Charles Saatchi valued at £170 million, down £15 million and 12 places.
And Sir Martin Sorrell's careful handling of WPP over the past year is applauded for only seeing his worth falling by £5 million - although this costs him 28 places in the list.