DIARY: Spot the odd one out ...

Spot the odd one out: Naomi Campbell, Lauren Bacall, Christie Brinkley, Winston Fletcher.

Spot the odd one out: Naomi Campbell, Lauren Bacall, Christie Brinkley,

Winston Fletcher.



No, there isn’t one, in fact. For Winston Fletcher, as you can see, has

also posed with a ‘milk moustache’ for the benefit of the Milk Industry

Foundation.



Evidently, the Bozell campaign has reversed a 30-year sales decline in

milk across the US and lifted consumption by 2 per cent. So Winston

gamely agreed to have a glass and get it stuck in his real-life

moustache for a new-business mailer to Delaney Fletcher prospects in the

UK.



‘This is a famous campaign in America but we’re trying to repeat it

here. It’s obviously of particular relevance to dairy product companies

and milk companies,’ he says, shrewdly.



Nice idea, Winston, but we think your average UK client would prefer to

see Naomi and Christie.



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