This week, it was the turn of The Sunday Times, which published its guide to the wealthiest 1,000 sons of bitches in Britain and Ireland. And would you believe it, Garry Lace is nowhere to be seen (yet).
As ever, there is much in the list to make all us strugglers sick to the pit of our stomachs. Take Ajaz Ahmed, for example. This young buck, who clearly doesn't know the meaning of the term dotcom bust, has a whopping £25 million stake in the digital agency AKQA. And what's more, he's only 29 years old. Bastard.
As you'd expect, the WPP group chief executive, Sir Martin Sorrell, makes an appearance. However, his considerable fortune seems to have almost halved since last year, plummeting from £155 million to a paltry £65 million.
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Sorrell will, no doubt, be pleased to see Chris Ingram (the man who pocketed £64 million of his money from the sale of Tempus) hot on his heels in the ranking.
And, having launched a gallery and placed himself firmly back in the limelight, Charles Saatchi, along with his brother Maurice, makes the list, boasting booty worth £148 million. Interestingly, the piece claims that his agency, M&C Saatchi, is valued at £80 million. Wow. £80 million.
No wonder it's still independent. Why, you could buy Rio Ferdinand, David Beckham and Rainey Kelly Campbell Roalfe/Y&R for that.