Diary: SUV ads attract ire of motormouth Clarkson

Talking of celebrities who are only too willing to take the advertising shilling when it suits them, viewers of Sunday's Top Gear on BBC2 might have been surprised to hear Jeremy Clarkson launch into an attack on car advertising.

Clarkson, who carefully cultivates a no-nonsense image, slammed agencies for producing unrealistic ads for SUVs. He complained the ads use images of people engaged in extreme sports, such as snowboarding down vertical drops or skydiving from great heights, when the cars are more likely to be used by mums on the school run.

Fair enough, you might think, and not the most original observation either.

But surely this is a bit rich coming from a man who is getting paid something not dissimilar to half-a-million quid for fronting BT's current advertising campaign, created by Abbott Mead Vickers BBDO?

Clarkson has a history of working with AMV. In 1998, it picked him to front a campaign for Granada Rentals and two years earlier he was picked as the brand spokesman for a Mansfield Bitter campaign through the same agency. (And whatever happened to those two brands?)

You might say AMV's Clarkson commercials are about as realistic as an overpaid celebrity giving a toss about how BT treats the general public.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published