DIARY: Talk about asking for trouble...what did he expect from this lot?

Is luvviness the result of nature or nurture? One man in advertising is uniquely well-placed to answer that burning question after he lined up several of the top creatives in towns’ mums for an in-house ad last week.

Is luvviness the result of nature or nurture? One man in advertising is

uniquely well-placed to answer that burning question after he lined up

several of the top creatives in towns’ mums for an in-house ad last

week.



Tim Ashton is the man in the know. You will probably have seen the

fruits of his labour in this very magazine last week, when he took two

consecutive right-hand pages to promote Bates Dorland’s ‘Harry’ campaign

for Safeway, voted joint favourite in Campaign’s recent ‘Nation’s

Favourite Ads’ poll (15 March).



His bright idea was to bring together the likes of Mrs Kaye, Mrs Pond-

Jones, Mrs Fink, Mrs Waters, Mrs Carruthers and Mrs Souter to represent

yer average punter housewife.



It was not all plain sailing though, we can tell you.



Mrs Kaye said yes, but only on the condition that she could stay at the

Dorchester. Sweetly, Mrs Carty said she’d only do it if Mrs Campbell was

in it too, but Mrs Campbell was in Ireland and couldn’t make it - or was

it the other way around? And there was a bit of jockeying for position.

Mrs Kaye won. Natch!



Funniest of all was how some mums were proud of their boy’s image. ‘Ooh,

my Graham, he is a one!’ while others clung on, like many mums, to the

notion that their son was a little angel. ‘My Rooney would never do that

kind of thing!’ Rooney’s mum said.



Not close then, Mrs Carruthers and her boy.



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