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Diary: That's taking it a bit far

We've had people selling ad space on their faces, but one poor chap has been reduced to selling ad space on his eyeballs.

Diary: That's taking it a bit far

Mahmood Choudhury is asking companies to pay to have a small logo of their brand placed directly on to a contact lens. He will wear this for a minimum of seven days. His website (though he prefers to call it a "websight") is called www. advertiseonmyeyes.com. George Osborne has a lot to answer for.

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