To continue the worryingly sporty theme, this week saw the launch of the
Laser Racing Club, set up to allow adland’s many horse-racing fans to
‘enjoy the benefits and privileges of sponsoring or part-owning a
Initially, what happens is that the Laser Racing Club will sponsor ten
horses for racing which commences in May. They will be trained by the
top trainer, Martin Featherstone-Godley. Eventually, the club will own
or lease more to run under its colours.
The initiative takes advantage of a change in rules which does away with
the limit on the number of owners a horse can have. Now, proud members
of the club can visit the stables in Newbury and go to the paddock
before a race. You will also be kept informed of when and where your
horse will run.
You’ve a long way to go to match JWT’s Simon Burridge, who profited
mightily from his bit of Desert Orchid, but if you fancy a go contact
Phil France at Laser.