And they did this with stunning gusto. By the end of the night, the charity had managed to raise £1.2 million through fundraising stunts such as the charity auction - presided over by Media Planning Group's Marc Mendoza - where one of the prizes was pole-dancing lessons.
The biggest surprise of the night was that a supposedly intelligent industry, which had no problem watching the burlesque stage show, just could not fathom out how to play the simple game of bingo.
For decades, housewives, grandmas and groups of ladies have been opening their Kelly's Eye, standing on their Legs Eleven, getting their dabbers out and putting their eyes down to play the relatively easy-to-grasp numbers game.
The premise is simple. Somebody calls out randomly chosen numbers, which the player marks off a printed bingo card. The first person to mark off every number shouts to let the caller know they have finished, and once it has been verified, they win. Simple.
But it was anything but for the dozen adlanders who shouted out before having crossed off enough numbers, despite Alan Davies, the host of the night, who managed to keep his sense of humour, repeatedly explaining the rules.
The festivities were rounded off with a set from the former Roxy Music frontman Bryan Ferry, who thankfully wasn't confused by any of his numbers, as he danced and strutted through a back catalogue of hits in a rather snazzy blue spangly jacket. Apparently, the wardrobe choice was a much tamer affair than the outfit worn by the former Blondie singer, Deborah Harry, who was performing across town for the launch of Virgin Media.
Diary's spies tell us that she hit the stage in a badly chosen, and even worse-fitting, leather catsuit.
It has also come to our attention that people wishing to drink away the memory of the wardrobe faux pas could not even do that, as the booze ran out before the songs did.