DIARY: TOP GEAR - Coke

They don’t always like to admit it, but many people in media sales swear by the odd bit of Coke when they’re feeling run-down. They certainly rate it well above other pick-me-ups like espresso, Pro-Plus or even our own personal favourite, Berocca.

They don’t always like to admit it, but many people in media sales

swear by the odd bit of Coke when they’re feeling run-down. They

certainly rate it well above other pick-me-ups like espresso, Pro-Plus

or even our own personal favourite, Berocca.



Of course, Coke has had its highs and lows. It was extremely popular in

the 70s - the era of Saturday Night Fever and flare-swinging glam rock

musicians - despite competition from other unhealthy products.



Sales remained high well into the Thatcher era, when it regularly

featured on City dealers’ shopping lists alongside double-breasted

suits, Filofaxes and black leather furniture.



In the early 90s it took a bit of a tumble, as ravers were lured away by

rivals, such as Evian and Lucozade.



But now, at the turn of the century, Coke is back from the fashion

graveyard.



In its new repackaged form, it is perfectly acceptable.



Combat-trouser-wearing freelance types in Clerkenwell swear by it. It

gets media people through long days and hard, fun-filled nights. It’s

cheap, you can buy it on your street corner and hundreds of celebrities

have endorsed it. Just make sure it doesn’t fizz down your nose when you

laugh.





Coke: Over 40p



Available from a bar/club near you.



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