DIARY: TOP GEAR - Dupont cigarette lighter

We don’t wish to condone a nasty habit like smoking, but for many sales people a regular nicotine fix is essential if the mind is going to remain sharp and the tongue silver (even if the lungs are a bit tarnished).

We don’t wish to condone a nasty habit like smoking, but for many

sales people a regular nicotine fix is essential if the mind is going to

remain sharp and the tongue silver (even if the lungs are a bit

tarnished).



And if you’re going to do it, you might as well do it in style.



So chuck away that tacky Bic and invest in a proper bloody lighter.

Something that says sophisticated. Something that reeks of status

(unlike your clothes, which reek of stale baccy, of course).



Associated Newspapers’ international sales supremo Desmond Sowerby, for

instance, swears by his gold Dupont. He’s had this cherished hunk of

metal for years and while he never takes it abroad - it’s as heavy as a

paperweight - he often brandishes at cocktail parties. In fact, it’s the

accessory equivalent of Leslie Phillips’ drawled ’hell-ooooooo ...’



Others cite Dunhill as their tab igniter of choice. But for sheer retro

styling and practicality, not to mention a smaller outlay-to-pleasure

ratio, many smokers still turn to the faithful Zippo - preferably the

brushed metal version. It’s solid, it’s wind-proof, it makes a nice

metallic click when you snap it shut. And if you run out of fags, you

can always get high on the fumes.



Dupont lighter - a mere pounds 385



Available from Harrods.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).