DIARY: TOP GEAR - SwingMate golf trainer

Let’s face it, SwingMate sounds like a dating service for wife swappers (0800 111-SWINGMATE).

Let’s face it, SwingMate sounds like a dating service for wife

swappers (0800 111-SWINGMATE).

Available on the internet - that well-known haunt of sad bastards - it’s

an innocent device to help you improve your golf swing.

Click on the bizarre Gadgets & Gizmos website to behold this miracle

product. ’In order to produce consistent, repeatable shots,’ it says,

’you must develop a consistent, reliable swing. Unfortunately, it has

been difficult to measure this aspect, until now!’

The bloody thing operates on the same principle as radar (also handy if

a light aircraft is about to fall out of the sky).

You set it down behind the tee and unleash your swing. Do this a few

times and it’ll figure out how you get your best results. Simply follow

your new pal’s instructions and your score will plummet in no time.

In case you still have doubts, Gadgets & Gizmos has unearthed a quote

from ’golf pro and renowned instructor’ Ken Venturi. ’It’s by far the

best product I’ve ever tested for developing a consistent swing,’ gushes

Ken, as if his garage is crammed full of the things.

Of course, you could just try putting in more practice, like everyone


SwingMate pounds 72

From www.online-catalog.com.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).