Feature

Diary: Tough contest for Pussy

New-business directors flicking through Campaign last week will have no doubt been intrigued to see the headline: "Agencies line up for Pussy."

No, Cannes hasn't been brought forward by six months, Pussy is in fact an energy drinks brand that (according to its website) is "irreverent, sophisticated and a pleasure to drink". But for those agencies keen on being the one that helps shoot Pussy to fame, the chances are you'll face tough competition - because many in the industry are already speculating that when it comes to chasing pussy, there are more than a few agencies that already have easily enough experience. Naming no names, of course ...

Topics