Diary: Turkey of the week - 20:20/Pepsi Max

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Diary: Turkey of the week - Pepsi Max
Diary: Turkey of the week - Pepsi Max

Ian Darby feels dirty after watching 20:20's new spot for Pepsi Max:

"This online film isn't only barrel-scrapingly banal, it also manages to be sexist while patronising its young male target audience. Three leering tossers on a sofa watch a model perform a parody of a striptease before driving a monster truck and asking the audience whether they 'want a ride'. A demeaning exercise that lends credence to the argument that advertising is contributing to our society's ills."

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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