Lucy Aitken is disappointed by 4creative's Herbal Essences idents for Desperate Housewives: "These idents are as lame as the Friends/Jacob's Creek link-up. The weary strategy, a play on words between 'organic' and 'orgasmic', just doesn't make the most of viewers' affinity to the show. This is below par for Channel 4's in-house division, which promotes Channel 4 programmes such as Faking It and Indian Summer, as well as producing eye-catching work for the retailer New Look."
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Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).