Diary: Turkey of the Week - Abbott Mead Vickers BBDO/Bounty

Although it requires her to admit that she (occasionally) watches Love Island, Francesca Newland feels compelled to pour scorn on Abbott Mead Vickers BBDO's idents:

"Too often, agencies and clients set the creative bar low for sponsorship idents. Given that they have to bear up to repeat viewing, this is utterly inexplicable. In the Bounty case, the coconuts' unfunny innuendo makes my skin crawl. It also winds me up that they speak with Caribbean accents, when the programme is based in Fiji."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).