Jeremy Lee is left cold and unmoved by Abbott Mead Vickers BBDO's recent BT ad: "Why do pretend 'real life' ads have to feature unappealing people and cheap sentiment? The conceit possesses a limited amount of charm in itself, but the execution is simpering. Full marks, though, to the actor playing the husband, who manages to say 'you look beautiful' while keeping a straight face."
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).