DIARY: Turkey of the week - Abbott Mead Vickers BBDO/BT

Jeremy Lee is left cold and unmoved by Abbott Mead Vickers BBDO's recent BT ad: "Why do pretend 'real life' ads have to feature unappealing people and cheap sentiment? The conceit possesses a limited amount of charm in itself, but the execution is simpering. Full marks, though, to the actor playing the husband, who manages to say 'you look beautiful' while keeping a straight face."


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