DIARY: Turkey of the week - Abbott Mead Vickers BBDO/Doritos

Francesca Newland has had enough of Abbott Mead Vickers BBDO's "friendchips" campaign for Doritos: "These ads convey what someone who is not young and cool thinks young and cool people behave like. As a result, what is designed to come across as natural and unscripted has a completely contrived feel to it that young, cool people will spot from 50 paces."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).