Diary: Turkey of the Week - Abbott Mead Vickers BBDO/Orbit

Emma Barns does not smile at Abbott Mead Vickers BBDO's latest spot for Orbit:

"A child finds a lacy bra in the back of the car and asks his parents what it is. Their response is to carry on driving, flashing their white, Orbit-cleaned teeth in wide grimaces. According to the endline: 'You can't help but smile.' Well, unless you're watching this ad, that is, in which case you can't help but want the smug, bra-less mother to choke on her gum and the shameless, cheesy father to drive into the back of someone."

Topics