"From the cringe-making scenarios of the Chelsea manager, Jose Mourinho, predicting the future to the smug look on his face, this is US-style schmaltz at its most nauseating (the print work is even worse). The endline, 'My life is about keeping one step ahead. That's why my card is American Express', only piles on the agony. Like Lampard in the Champions League last week, it's a great chance blazed over the bar."
Robin Hicks reaches for the sick bag after seeing Ogilvy & Mather's American Express ad: