Diary: Turkey of the Week - Bartle Bogle Hegarty/Barclays

Francesca Newland is incredulous at Bartle Bogle Hegarty's campaign for Barclays: "Why on earth would I want to give my hard-earned cash to a bank staffed by a bunch of morons?

The employees featured in the ads sit around all day, coming up with terrible ideas and picking on each other. Something very far from the truth, I suspect.

I bet Barclays' real staff find the whole thing ridiculous and offensive.

It's all dangerously reminiscent of Abbott Mead Vickers BBDO's 'value to shout about' ad for Sainsbury's."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).