"And I'm not on my own. There have been many bloggers on Brand Republic who agree with me that it is just not very good. We're so used to classic ads for the company, such as 'face', that this is a real disappointment. It's soulless and lacklustre. The worst thing about it, though, is that the gifts on offer, such as a plastic beaker of water, are so rubbish."
Rob Turner is mystified with Bartle Bogle Hegarty's decision to run with its recent British Airways campaign: