Diary: Turkey of the Week - Bartle Bogle Hegarty/Woolwich

Ben Bold is unconvinced by the fake-tanned couple in hippy wigs in Bartle Bogle Hegarty's latest effort for the Woolwich:

"The idea is that, thanks to their Woolwich mortgage, the pair extended their honeymoon in the Caribbean for 15 years. But for me, faux hippies talking in a ludicrous Jamaican patois just brings on the red mist. And the ad's climax almost had me lashing out at the screen - 'touch me,' the male hippy says, proffering a clenched fist to the passport officer, who looks at him with disdain. Cringe"


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).