DIARY: Turkey of the week - BBDO Detroit/DaimlerChrysler

BBDO Detroit's latest global monstrosity for DaimlerChrysler is getting to Emma Barns: "A mishmash of product shots, with the car careering along empty roads, accompanied by a soundtrack that includes the lyric 'drive' ... yawn. Where have we seen this before? The endline, 'cars from the heart', screams corporate twaddle." If you've seen a worse ad, tell us about it at turkeys.campaign@haynet.com.


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