Diary: Turkey of the Week - BBDO New York/Oral B Pulsar toothbrush

Noel Bussey is angry at being lied to by BBDO New York in the agency's latest ad for the Oral B Pulsar toothbrush.

"The spot begins with the line: 'The whole world has a pulse.' Rubbish. No, it doesn't. Just looking around a normal work environment disproves this statement within seconds. Notepad, mouse mat, copy of Campaign, pen, stapler, Rolodex ... none of these things has a pulse. It just seems like lazy writing to make something up because it matches the product."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).