"This cheese-fest is practically unwatchable. I first saw this ad - which stars Jamie and Louise Redknapp enjoying a sunkissed romantic break - while in the company of some non-advertising friends. It made me, I'm sorry to say, ashamed of the industry. It's even worse considering that competitors such as Thomson are managing to come up with some decent work."
The first major campaign to come out of Beta since the agency's launch, for Thomas Cook, leaves Larissa Vince wishing they hadn't bothered: