Francesca Newland is turned off by the BETC Euro RSCG (Paris) spot for Carte Noire: "Ugh. Plying David Ginola with tons of make-up and then airbrushing the hell out of his image is no way to sell coffee. Where's the strategy? Showing female consumers a bit of French totty is not going to make them buy coffee. Let's hope the coffee's got more depth than the thinking behind this execution."
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).