DIARY: Turkey of the week - BMP DDB/VW Polo

John Tylee risks adland's ire by disliking BMP DDB's VW Polo work: "I know VW has long been the gold standard for UK car advertising. I also know the Polo is so cheap I'll think the salesman has made a mistake in the price. I'm just fed up at being told this so many times in so many tedious ways. A creative idea that has truly run out of road."

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