Camilla Palmer wrings her hands when she sees the latest Brita ad from Da Costa: "This ad has to be the most unrealistic portrayal of modern life ever. Since when do unlikely-looking couples come back to pristine houses after a debauched night out, only to indulge in sexually motivated banter about the state of their water filter? Why is this fantasy still being peddled?"
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).