DIARY: Turkey of the week - Brita

Camilla Palmer wrings her hands when she sees the latest Brita ad from Da Costa: "This ad has to be the most unrealistic portrayal of modern life ever. Since when do unlikely-looking couples come back to pristine houses after a debauched night out, only to indulge in sexually motivated banter about the state of their water filter? Why is this fantasy still being peddled?"


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).