Anne Cassidy is shocked at just how bad Conrad's TV ad for Hotel Direct is: "The prize for the worst superhero ever has got to go to the one in this spot. He is wearing a mask in the shape of the letter 'H' and he's called 'Hotel Derek'. Unbelievably, the ad cost Hotel Direct a quarter-of-a-million pounds to make. The blurb on the brand's website says the ad's special effects were built by the creator of Luke Skywalker's original lightsaber. His career obviously went down the pan somewhat after Star Wars."