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Diary: Turkey of the week - DDB London/Tropicana

Anne Cassidy thinks that Tropicana's latest ad campaign for its fruit smoothies must have suffered from a severe bout of travel sickness in the journey from television to outdoor:

"Slow-motion photography of exploding fruit works really well to create a colourful and zesty firework display on TV. But the poster ads look more like a particularly vomitus Soho pavement on a Saturday night (I'm just grateful Tropicana doesn't do carrot-flavoured smoothies). If stomach-turning was the effect DDB London was looking for - this most definitely works."

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